GoodLooking is a private advisory, technology, and investment firm focused on helping founders build beautiful businesses that heal the world.

Founders - Join the Club

we help beautiful people build beautiful businesses.

to us, beauty is building something with love, integrity, passion, and skill.

a partnership with GoodLooking gives founders the relationships, technology, and resources to attract clients, employees, and capital.

if you are a founder who wants results - faster growth, higher performance, greater influence - a partnership with GoodLooking will give you exactly what you want.

Not a Founder yet?

we will help you start your dream business in a way that puts you years ahead of your competition. our Founder’s Success packages are custom built by our team of business executives to start your business the right way.

click below to start building your dream business


don’t forget to join our Founder’s Club to build exclusive relationships with other founders and investors, get access to special discounts and products, and see behind the scenes footage from the real world of entrepreneurship.

Our Founder Specialties

Investors - Join the Club

we currently help founders start, scale, and consolidate beautiful businesses in these industries:

  • healthcare

  • lifestyle and fitness

  • restaurants, food, and farming

  • media, arts, events, and education

  • logistics, construction, and trades

our own in-house software engineering, media, legal, recruiting, and financial teams give us unparalleled speed and industry insight.

our standardized software and systems allow us to find, evaluate, consolidate, and maximize acquisitions with quickness and quality.

our unique culture and relationships allow us access to the best founders and products in the world.


if you’re an accredited investor looking to use your resources to heal the world, email to schedule a private consultation to find your perfect investment.

Investment Strategy

WHO: we partner with beautiful founders - athletes, artists, achievers - to build businesses that heal the world.

WHAT: we offer founders and investors access to exclusive deals with swift results.

instead of the angel, VC, and PE models that gamble on 100 deals to “find” 1 winner, we utilize our relationships, tools, and technology to form strategic, individual deals that make everyone a winner.

WHEN: we focus on beautiful products at the early stage, on beautiful clients at the growth stage, and on beautiful leadership at the consolidation stage.

WHERE: we go wherever beautiful founders are, anywhere in the world. we currently have opportunities in North America, Europe, and Southeast Asia.

WHY: as former founders ourselves, we understand the value of relationships. we build our investments to incentivize and maximize real human connections.

HOW: we have a team of Business Advisors who work constantly to build relationships with promising young entrepreneurs.

we don’t do the cold calling, social media, superficial bullshit. we build real relationships with real people in the real world.

those relationships lead to partnerships. those partnerships lead to value for all our stakeholders.

The best time to plant a tree was 20 years ago. The second best time is now.
— Chinese Proverb

Connect - Join our Team